Liquify is an invoice marketplace
connecting African sellers to
global capital markets.
Our mission is to empower small and medium-sized enterprises trading with multinational
buyers with direct access to affordable working capital, allowing them to optimise their
cash flow,
strengthen relationships with their stakeholders and expand into new markets.
For decades, SMEs in Emerging Markets have been constrained in accessing liquidity due
to
limited availability of capital in those markets and high interest rates offered by
traditional lenders.
At Liquify, we are alleviating those constraints by leveraging the credit profile
of the buyer and opening up the market to new investors.
Our mission is to empower small and medium-sized enterprises trading with multinational
buyers with direct access to affordable working capital, allowing them to optimise their
cash flow, strengthen relationships with their stakeholders and expand into new markets.
For decades, SMEs in Emerging Markets have been constrained in accessing liquidity due
to limited availability of capital in those markets and high interest rates offered by
traditional lenders.
At Liquify, we are alleviating those constraints by leveraging the credit profile
of the buyer and opening up the market to new investors.
Our Team
World class team with deep expertise in Trade Finance and the emerging markets
Nadezda Yaremenko - CEO
Nadya spent most of her life in emerging markets and has seen first hand how disparity
in access to capital markets impacts economic growth and standard of living.
Liquify brings Trade Finance to previously underserved areas, where SMEs are unable to access
working capital or resort to other extremely expensive options.
Before Liquify, Nadya spent 10 years in finance, consulting and tech in Europe, Africa and Asia.
She started her career in trade finance at Citibank, one of the leading trade finance banks globally,
before moving to Oliver Wyman and leading product at Adhara, a series A payments startup.
She holds a dual BA and MS degree in applied mathematics from Russian University of Economics
in Moscow and Vienna University of Economics and Business.
Folayemi Bello - Lead engineer
Fola has spent over 10 years as an engineer developing digital platforms across a range of sectors including telecommunications and financial services. Before Liquify, he worked as a lead engineer at United Bank of Africa leading a team of engineers to develop and manage the bank’s integration with the Central Bank of Nigeria’s eNaira service on mobile and online banking application.
Alberta Asafo-Asamoah - CCO
Alberta is a social entrepreneur with an established career in corporate banking and impact investing.
She spearheaded business growth at Natwest, providing a range of corporate and leveraged
finance facilities to multinationals. Before Liquify, she managed the investment process
for Women Entrepreneurship for Africa program (WE4A), allocating grant funding to over
100 businesses on the African continent.
Alberta holds a BA in Economics from Syracuse University and an MBA from Imperial College Business School.
She is the first European recipient of the 2021 Edie Hunt Inspiration Award from the Forte Foundation
and also the 2021 recipient of the ‘Women of the future’ Award.
A Case For Factoring
Given the negative and disproportionate impact of COVID-19 on the finances of SMEs in Africa, there is an urgent need and an opportunity for factoring to be promoted to enable SMEs to grow their businesses and expand export capacity.
Read more
Given the negative and disproportionate impact of COVID-19 on the finances of SMEs in Africa, there is an urgent need and an opportunity for factoring to be promoted to enable SMEs to grow their businesses and expand export capacity.
Read more
The African Export-Import Bank (Afreximbank) has identified factoring as a valuable tool to underpin trade, particularly for small and medium size enterprises.
Read more
WTO sees blockchain as a powerful tool to improve SME participation in international trade, by facilitating access to trade finance, establishing universal trade procedures, and…
Read more